JUMP by Uber
JUMP Bikes is electric and dockless bike share — a new way of thinking about independent transportation in cities around the world. Acquired by Uber in 2018, JUMP grew to become the bike share system of choice in 30 cities globally, requiring city partnerships and a localized approach to driving adoption.
More than just a way of getting from A-->B, JUMP is about the joy of riding.
New Market Launch Strategy
The feeling of electric
Led brand and marketing creative for Uber’s New Mobility brands: JUMP, Lime, and Transit. My work spanned integrated campaigns, web, performance marketing, email, and local marketing efforts.
Key Initiatives
- Evolved JUMP’s brand identity to more closely align with Uber’s global brand system.
- Drove global creative campaigns and localized content.
- Launched JUMP bikes and scooters in new 30 new global markets.
Rebuilt jump.com on Uber’s Chameleon CMS, allowing the team to leverage Uber’s design system and localization tools.
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On-vehicle promotional kits, localized by market.
