Roadio
Roadio is a venture-backed startup developing ADAS safety systems for motorcycles, mopeds, and ebikes. Their mission is to make two-wheelers safer than cars by equipping riders with vehicle-mounted cameras and app-based safety alerts as you ride.
With a successful Kickstarter campaign behind them, the team was poised to launch in the U.S., focused on making their first D2C digital sales.
Creative Director
GTM Strategy
Go-to-market in eight weeks with new brand positioning, visual identity, and website launch. Turned on paid marketing and made Roadio’s first D2C sales.
Brand positioning
Ran strategic workshops to define how Roadio uniquely fits into the market and resonates with ebikers, motorcyclists, and moped riders.
Established visual foundations
Led creative direction and design for foundational elements including color, type, and web design system.
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Creative direction for video + photography
Defined treatment and hired freelancers to capture the unique ADAS features of the product.
Turned on paid marketing
Reduced CAC through landing page and funnel optimizations, and creative testing.
