Uber Transit Launch
To streamline the experience for multi-trip commuters, Uber introduced public transit ticketing directly within the app. This new feature allowed users to plan, pay for, and navigate multi-modal trips seamlessly. Denver, in collaboration with the Regional Transportation District (RTD), became the first city to pilot this new feature.
Year
2019
Industry
Transportation
Role
Creative Director
Results
1,200 tickets sold in the first week
Transit ticketing, now in the Uber app
Drove adoption of the new in-app transit ticketing feature among Denver commuters while reinforcing Uber’s position as a leader in multi-modal transportation solutions. Executed a hyper-local campaign with train wraps and on-platform, -train, and -bus messaging.
Key Results
- Over 1,200 RTD tickets were sold on the Uber app in the first week.
- 12% increase in Uber trips that start or end at a station.
- 42% week on week growth in transit ticket sales through the Uber app.
