Thimble Growth
Thimble is small business insurance for the smallest businesses — because it’s the only insurance you can get by the job, month, or year, it’s perfect for businesses that are just getting started and growing. Features include the ability to pause, extend coverage, or cancel anytime.
Joined Thimble during its Series A stage and played a key role in building the brand and scaling the business, leading to its successful acquisition by Arch Insurance in April of 2023.
5.5x YoY web traffic growth
Scaled the Thimble business through organic acquisition channels.
Grew unpaid channels to $1.5M in new monthly gross written premium (from <$100k), primarily through SEO-driven traffic growth, site conversion-rate optimization, lifecycle, and PR strategies.
Key Results
- Achieved 4x YoY GWP growth from unpaid channels.
- Increased ranking keywords from 4K to 50K.
- Increased site traffic from 15k to 150k unpaid monthly sessions.
- Created and optimized 700+ traffic-driving and high-converting web pages.
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Overhauled thimble.com with SEO-friendly templates for eight critical content types. Continually optimized pages through ongoing CRO testing.
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Launched 700+ new pages on thimble.com, driving 10X monthly sessions. Improved customer engagement through tools, surveys, and forums.
SEO Keyword Growth
