Thimble Brand

Thimble is small business insurance for the smallest businesses —get covered by the job, month, or year. Pause, extend coverage, or cancel anytime. Joined Thimble during its Series A stage and played a key role in building the brand and scaling the business, leading to its successful acquisition by Arch Insurance in April of 2023.

Year
2019 - 2024
Industry
Insurtech
Role
Vice President, Brand and Product Marketing
Results
Fast Company’s Most Innovative Company Acquisition by Arch Insurance

Built the foundations to scale a new brand, including visual identity, messaging strategy, and product marketing, and web design system.

Drove growth by appealing to the smallest and newest businesses — because Thimble is business insurance that works when you do.

Thimble case study portfolio item
Thimble case study portfolio item
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Thimble case study portfolio item
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Thimble case study portfolio item
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Thimble case study portfolio item
Thimble case study portfolio item
Thimble case study portfolio item
Thimble case study portfolio item
Thimble case study portfolio item

Smarter Coverage

Get coverage by the job, month, or year. Thimble is business insurance that works when you do.

Stupid Fast

Buy a policy online, in the app, or over the phone in under 60 seconds, and get to work.

Total Control

Modify, pause, or cancel instantly, whether work slows down or hiring picks up.